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Shaina Vitkus

Campaign development

LHBA Parade of Homes Social Media
While at the Lakeshore Home Builders Association (LHBA), I managed the LHBA Parade of Homes (POH) Instagram and Facebook Pages. The Instagram page combined the POH and the newly currated Home Building & Remodel Show. This in depth yearly events draw hundreds of people to our local builders' homes & businesses, of which were the focal point to drive up awareness and attendance. 

 UCR SOCIAL MEDIA
While at Uncommon Coffee Roasters (UCR), I managed the Cultivo Instagram and Facebook pages @cultivocoffee). Cultivo was a hot new product from UCR with aggressive goals for product awareness. I headed all Social Media ad campaigns that geared towards product demos as well as availability in the Michigan, Chicago, New York, and Florida markets.

2014 MARY KAY NSAC CAMPAIGN
A preliminary research campaign to support the final NSAC campaign competition in April 2014. The subject was to give solutions to Mary Kay's business model. Along with participating in research, I was also the team leader for my particular group in which we laid out the design, graphics, and copy within the book. 
Download Full CaMPaign Booklet

2013 GLIDDEN NSAC CAMPAIGN
The NSAC campaign for Glidden in which my group had produced. My part consisted of Account executions which entailed copy, research, development of the "Big Idea," and being a presenter in the final NSAC competition.
Download Full campaign booklet


FESTIVAL OF NATIONS CAMPAIGN
The Festival of Nations (FON) is put on by the Office of International Education at Ferris State University. FON is a three week long festival that accentuated the different cultures that attend FSU. I created and implemented the identity of the FON and applied it to a plethora of advertising mediums. 

FESTIVAL OF NATIONS BOOKLET
Since there were so many events for a three week festival, of course there needed to be a schedule of events! I produced a black and white booklet that detailed each event. The booklet was then distributed throughout FSU and the Big Rapids community.
Download F.O.N Booklet

FSU INTERNSHIP OFFICE POSTERS & BANNERS
I executed posters and standing banners for the College of Business's Internship Programs at Ferris State University. The main goal of these pieces were to inspire students to expand their horizons and experience an internship abroad. 

2012 MRWA RESEARCH
The Muskegon River Watershed Assembly (MRWA)  needed assistance with assessing their standing with the faculty, staff, and students at Ferris State University. I was involved with structuring, executing, and compiling the results of said survey.
Download Research
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  • WELCOME
  • Campaign Development
  • Typography
  • Design
  • Websites & Writing