HOME BUILDING & REMODELING SHOW
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While at the Lakeshore Home Builders Association (LHBA), I had the pleasure of being part of the first ever curated Home Building & Remodel Show! At the time, the LHBA had a different Instagram handle than it does today; the Instagram page originally combined the Parade of Homes and the Home Building & Remodel Show (see photo one). They now operate solely under "lakeshorehba"; you will notice this as the handle changes on the samples provided. I handled social media, marketing, and information materials during this time.
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LHBA PARADE OF HOMES
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This in-depth yearly event drew hundreds of people to our local builders' homes & businesses, of which were the focal point to drive up awareness and attendance. Builders showcase their latest home designs in the area so the public can tour newly built or remodeled homes. I ran the social media and marketing, visited many of the builds, as well as processed the event Executive Summary.
Due to the size of the file, the "2019 POH Executive Summary" is available upon request!
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UCR SOCIAL MEDIA
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While at Uncommon Coffee Roasters (UCR), I managed the Cultivo Instagram and Facebook pages @cultivocoffee). Cultivo was a hot new product from UCR with aggressive goals for product awareness. I headed all Social Media ad campaigns that geared towards product demos as well as availability in the Michigan, Chicago, New York, and Florida markets.
I led product sampling events across Michigan and neighboring states and supported them with Facebook and Instagram event marketing. |
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2014 MARY KAY NSAC CAMPAIGN
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A preliminary research campaign to support the final NSAC campaign competition in April 2014. The subject was to give solutions to Mary Kay's business model. Along with participating in research, I was also the team leader for my particular group in which we laid out the design, graphics, and copy within the book.
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2013 GLIDDEN NSAC CAMPAIGN
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This is the NSAC campaign for Glidden in which my group had produced. My part consisted of Account executions which entailed copy, research, development of the "Big Idea," and being a presenter in the final NSAC competition.
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2013 FESTIVAL OF NATIONS CAMPAIGN
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The Festival of Nations (FON) is put on by the Office of International Education at Ferris State University. FON is a three week-long festival that accentuated the different cultures that attend FSU. I created and implemented the identity of the FON and applied it to a plethora of advertising mediums.
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FSU INTERNSHIP OFFICE POSTERS & BANNERS
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I executed posters and standing banners for the College of Business's Internship Programs at Ferris State University. The main goal of these pieces were to inspire students to expand their horizons and experience an internship abroad.
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